Coca Cola Classic

Coca-Cola is bedacht in 1886 door de apotheker John Pemberton die eerder een variant op de destijds populaire alcoholische Vin Mariani ontwikkelde die hij Pemberton's French wine coca noemde. Nadat in Pembertons thuisbasis Atlanta in 1886 een verbod op alcoholische dranken was uitgevaardigd, verving hij de wijn door een extract van kolanoten. Om de bittere smaak van de kolanoten te neutraliseren voegde hij er suikersiroop aan toe en noemde het drankje Coca-Cola. Het werd verkocht in kruikjes en moest worden aangelengd met water. Toen men de siroop ging mengen met koolzuurhoudend water ontstond de prikkelende drank met de kenmerkende colasmaak. 

Het idee om de drank Coca-Cola te noemen komt van Pembertons zakenpartner Frank Robinson. De zwierige letters op de verpakking zijn ook van hem. De fles is pas in 1915 ontwikkeld. De eerste Coca-Colafabriek werd in 1894 geopend in Vicksburg, Mississippi. In het begin was Coca-Cola enkel in karretjes langs de weg te koop, voor een nickel (5 dollarcent). 

Coca-Cola is in de meeste landen ter wereld te koop, met uitzondering van Cuba en Noord-Korea. Overal past de producent zijn marketingstrategieën met grote volhardendheid toe. Dit heeft ervoor gezorgd dat het product vaak gezien wordt als het symbool van de Verenigde Staten, zowel als belichaming van de American Dream alsook als symbool van het "Yankee-imperialisme".

Bron: Wikipedia

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